Brand Analysis Workshop
Associations that have been operating within the confines of a particular brand for a number of years may decide to undertake a complete re-branding campaign, or you may decide to re-evaluate your purpose and ensure that your brand reflects your renewed vision. We conduct a full day workshop which examines your brand as a reflection of your vision, values, culture and service.

We will give you ideas to enhance your brand, identify your optimal market position and develop key messages. We will also help you reflect your revitalized “brand” through all your marketing material and publications.

Brand Application
Your brand is the essence of who you are and conveys your vision and values to your market. As such it must be promoted and applied consistently and effectively. We will review all aspects of your brand application and provide recommendations on appropriate use.

Brand Guidelines
We develop detailed guidelines and controls for clients brand application and document these controls in a corporate identity style guide. This ensures the integrity and purity of your brand is protected and maintained by internal and external suppliers.

Branding Campaigns
Our strategies for brand management will make you stand out and appeal to your target market.
You will be able to promote your brand effectively and creatively, with minimum dollar spend.
Our campaigns will build your profile by increasing brand awareness to your target market.
Our implementation will focus on consistent branding, following a style guide, reviewing your website, developing marketing and promotional material, etc.

Design
Design has to bring together logic and magic, art and science, form and content. Your members are being constantly bombarded, so your message has to be both extremely relevant and extremely good to get their attention. Once we have that clear understanding of your needs, we’re able to develop design ideas and concepts and do a mock-up of them for your consideration. With feedback from you, the best ideas then go back to the drawing board for refinement. Our team explores and adjusts the fine points of form, colour, image and type. Then, once you approve the essential look of the design, production can begin.