This book has been borne of many publications workshops conducted by myself with representatives from associations, member organisations and not-for-profit organisations across the country. When discussing the broader issue of member communications with this group, it became apparent to me that publications are key to member communication, and yet this area is largely under-resourced or under-utilised.

I believe that those working on the development of publications within associations require support. They are often unprepared for the enormity of the tasks and of the production process which forms a part of their everyday roles.

While employed as Communications Manager at CPA Australia, the country's largest accounting body, I was involved in member communication. This included the launch of the member publication
IN THE BLACK magazine - now the largest circulating business magazine in Australia. I hold in high esteem those involved in providing a valuable service to members and readers by producing a quality publication for enhanced communication.

This book is a practical guide to managing effective publications. All the ideas and strategies outlined in this book have been tailored for the unique market of associations and member organisations.

The chapters in this book follow a logical sequence in the process of conducting a publications review and implementing change within publications. Every chapter is geared towards helping you achieve an effective regeneration strategy for your publication and a comprehensive action plan.

Areas covered include:

•    evaluating existing publications

•    doing a publications review

•    developing a readership survey

•    financial issues and implications

•    making changes to existing publications

•    sources of content

•    generating revenue through advertising and sponsorship

•    working with publishers and printers

•    production, marketing and distribution

•    electronic vs printed publications

•    developing action plans

This publication is a practical step-by-step guide to analysing your publications, as well as developing strategies and action plans to implement change. This will help you to successfully manage your publications.

Effective Publications for Associations is priced
at $49.00 (inc GST) plus $4.00 postage

Rebecca Laskary
Director
Profile Public Relations