Media Strategy
Media strategy and training is essential if you engage with the media either intentionally in a media campaign or unintentionally in a crisis.
Media advice and training is educational as well as practical. We work with individuals or with groups (Presidents, CEO, members, etc) to develop key messages, prepare for media interviews, answer questions and behave appropriately. Our training includes simulated media interviews.
We will give you an insider’s view of the media including roles and responsibilities, print and broadcast media, what to expect and what expectations to meet.
You will feel more confident when dealing with the media because we provide the tools of preparation you need to make a clear presentation and get your message across.

Media Policy and Procedures
The challenge for most associations is to make the most of opportunities for positive media coverage at local and national levels, while meeting the need to be clear, consistent and coordinated in your communication. We develop specific media policies for associations based on your media strategy and requirements. We will then outline procedures to be followed for dealing with journalists and representatives from media companies. This will ensure that the messages and image you want to convey are accurately portrayed and you have control of the ultimate reflection on your reputation.

Media Training Workshop
This comprehensive, interactive and practical workshop will provide you with an understanding of the media – culture, policies, procedures, preparing for interviews and developing key messages. Your presentation skills and strategies for managing the media will be developed through an intensive practical session with media interviews conducted by a professional journalist, filmed by a camera crew in a studio and assessed by media professionals.